hArt Apparel Store – Behind the Art

We’re back with something a little different this week. In this weeks interview styled blog I spoke to Andre Hart the man behind the rising educational clothing brand “hArt Apparel Store.” If you’re into fashion, hair and inspiration keep reading! We had chat about his brand, his goals and his achievements so far. Its worth the read trust me – so lets get into it!

What inspired you to start hArt Apparel?

I started hArt Aparrel Store mainly because I feel like there’s so much undiscovered art out there. My surname is Hart, and I didn’t even clock till recently that my name has the word “ART”; in it. We overlook things that are right in front of us sometimes. I made it my job to look beneath the surface, hence – hArt Apparel Store.

Would you say that fashion has a heavy influence on the way you think and dress personally?


Personally? Yeah 100%. Look good, feel good, I’ve always been one to take extra pride in my appearance, I’m always the “fashionably late” one in the group. I like to take inspiration from current trends and make them my own.

How long have you been running the company for?


I initially manifested the brand on the 1st January 2019 then officially launched on May 25th of the same year. It was in the works prior, I just didn’t want to rush things.

Where are you based?

We are based in East London, Newham – Custom House

How are you different from the rest of the fashion lines out there at the moment? What makes you unique?

I think what makes hAS unique is its mantra. I’ve labelled it as education streetwear. Aiming to bridge the gap between fashion and education. Sports & Fashion is so synonymous, why can’t education? If I can educate and make it trendy, I’ve done my job.

Can you explain how your clothing benefits natural hair? Do you use unique materials?

I’ve wanted to make hair protective hoodies for ages, I used to have long hair and it would always mess up fast during winter when I’d put up my hood. Now I’ve got a fade with waves, same issue! The satin lined hoody I recently released is the solution! Same material as a bonnet or durag, less hassle! You don’t even have to have afro hair to benefit. The comfort suits all.

What are hArt Apparels plans for 2020?

2020 for the brand is about establishing our niche in the market. People know we have clothing but clothing is only one half of the brand. The other half is what we DO. We are planning an event for the summer too. Our 1 year anniversary celebration. Due to be lit!

Have any social/famous figures worn or supported your brand?


I’ve reached out to a few people that I’ve crossed paths with growing up in east. Yxng Bane, Selecta Jay, Darren Hart aka Hartman, to name a few all have Tees.

I’ve seen you describe your clothing brand as educational streetwear – a segment for young writers to create within fashion. Can you elaborate more on this and how you allow writers to do this?

I want to be able to connect with young adults who love creating literature. An aspiring poet from UEL for example or an aspiring storyteller from St Bonaventures. I’d love to help them get their work out there, my clothing the canvas for them to create. Whether on clothing or even a blog space.

Where do you see Hart Apparel in 5 years?

Collaborating first and foremost with the youths who want to be involved. Then collaborating with other microbrands who I could exchange values with.

Long term? I’d want to have so much of an effect on education that I completely infiltrate the SYSTEM! Being the supplier for University merch would be my goal. Then I would like to take over school uniforms/PE kits, anything fashion, education related needs to run through the hArt apparel store – the leaders of the new school.

This concludes a detailed overlook of the upcoming wavey brand “hArt Apparel Store.” I am definitely copping a grey hoodie after this chat. If you want to find the brand online – their insta handle is @hartapparelstore. Check them out, cop a tee, hat or jumper and support the brand. This is definitely one to look out for, 2020 promises to bring big things for the brand, their exposure and growth!!

SONG OF THE WEEK

JuJu J is back with a bang! His album “Big Conspiracy” dropped on Friday 24 January 2020 and it’s an excellent body of work. The song chosen from his album for this weeks song of the week is:

J HUS FT KOFFEE – REPEAT

Leave a comment and drop a like below!

Plait-inum Stylez

This week’s blog will be covering plaits, the highs and lows, how they are created and how they benefit our hair health. I am currently rocking a new style which was inspired by AJ Tracey on the cover of his Deluxe album. I’m not even going to lie, this is my favourite hairstyle I have had – SO FAR!

Plaits are another highly popular hairstyle which can used by many different hair textures. They are a multi-functional style and provide a variety of unique looks.

They are fairly more complex than twists and are formed by interlacing three or more strands of hair. This is achieved by splitting the hair into three sections.

Plaits can be left to fall off the head like how Krept has his, or they can be put into a ponytail at the top or back of your head – a style that Scorcher has rocked many times. Or they can be canerowed at the top of your head as seen in my picture above.

There is a deep-rooted history behind plaits, which makes the concept of this hairstyle more prolific amongst others. This style dates back to 3500 BC and was mainly used as symbolic style of societal status, ethnicity and religion within African culture and was very popular among women.

Aylsa Pace of @bomanesalon states that braiding (also known as plaits/plaiting) started in Africa with the Himba people of Namibia. In many African tribes, braid patterns and hairstyles were an indication of a person’s tribe, marital status, age, wealth and power.

The elder’s would braid their children’s hair, then their children would watch and learn from them. This was a skill that has been knowingly passed down through the generations. That’s a perfect example of being a “TOP MILITERIAN” – J Hus would appreciate that! Plaits became immensely popular around the world in the 1900s with women, men and children rocking this style.

J Hus has been recently returning back to his routes and begun teaching people how to be a “Militerian”

There are a few benefits to getting your hair plaited. Plaits, like twists are very low maintenance and can be kept in for up to 3 weeks before they will need to be re-done. All they require is regular greasing of your scalp to maintain its moisture and to sleep with a durag to ensure that your plaits do not become frayed and messy.

This style also aids with natural hair growth and maintain you’re hairs moisture as they are classed a “protective style.” This is a style that protects your hair from natural elements such as rain and wind which could lead to hair breakage. Healthy hair is key to hair growth and this style will ensure that your hair remains as healthy as possible.

Plaits add variety to the styles you can achieve. Have a scroll through the pictures in this blog to see the different plaits styles you may like to try. Ranging from the classical man bun, loose plaits, short plaits and plaits that are canerowed into a variety of styles.

@brinashairlounge – the personal hairstylist for AJ Tracey is a magician with her plait styles. This can be seen with the wide catalogue of hairstyles AJ Tracey has in his videos, insta posts and as mentioned before – his album cover.

This draws a satisfying end to this weeks blog on plaits, their history, the different hairstyles you can do with them and the natural benefits it provides your hair with.

SONG OF THE WEEK

If you haven’t been keeping up to date with the Wiley v Stormzy beef I suggest you do your research. This week’s song of the week is awarded to Stormzy for his second war dub to Wiley titled ‘STILL DISAPPOINTED’

Stormzy 2 – 0 Wiley. If you disagree, let me know in the comments below.

BAR OF THE WEEK

It’s 2020 and Bar of the week is back baby!

AND…. We have to give it to Ghetts for this cheeky bar in the ‘XPENSIVE HABITS REMIX’

“My monthly outgoings are mental but so is my income.
Cant buy 1 gotta buy 2 – identical twin one.
I got that for my son in the blue, and got my daughter the pink one”

One Acen – Expensive Habits Remix featuring JME X GHETTS X CHIP

Thank you for reading! Drop a comment and like below!

Twist An’ Go

Who doesn’t love twists?! And if you don’t, then this isnt for you… But stay! This will change your mind! I am an ambassador for the simple two strand twists, as they are the most versatile hairstyle that are suitable for maintaining a professional look (for work, interviews etc) and as a trendy look when going out with your DRIP of choice!

Twists are a very popular hairstyle among afro-textured hair. There are a few different style of twists that can be done. Ranging from mini twists, twists outs and flat twists. Twists are achieved by dividing the hair into several sections, halving those sections into two parts and then twisting the two parts around one another.

There are key positives to having and maintaining twists, these are as follows: They are very low maintenance and can be kept in for 2 – 3 weeks before they start to get really messy. You are able to condition and moisturise your hair while in twists to maintain its fresh look.

You can keep your twists moisturised by applying conditioner and grease on a weekly basis (this is also a great way to ensure that the twists hold in place and maintain definition!).

When going to bed, make sure to cover your twists with a durag to ensure that they do not get messy at night. Twists also help with natural hair growth and maintain your hairs moisture as it’s a “protective style”.

Mini twists are a shorter version of twists for those with shorter hair. This twist hairstyle tends to last longer as the twists are naturally more compact. They also allow for more versatility in styling.

For a perfected shrunken mini twist look, try doing this style whilst your hair is wet. The water would naturally cause your hair to shrink and provide a shorter look.

In order to achieve a mini twist-out look, you can then separate each separate twist leaving a more defined curly finish, which can also last for an extra week or two – if you dont wash your hair.

Flat twists are similar to canerows as they essentially require the same method but are manufactured in a different way to provide an alternative look. Instead of using three sections of hair as done with canerows, these twists only require two sections at a time. This look works well on natural and blow dried hair. These are also less time consuming to take out.

Having your hair blow dried before it is twisted will show the length of your hair and allow the ponytail hairstyle – if your hair is long enough to be put into one.

I hope this weeks blog post has helped you understand more about twists and the versatility they provide. I would recommend giving twists a 2 week trial and I promise you’ll never look back! Stay tuned for more blog posts in the upcoming weeks!

KREPT X KONAN TAKE OVER THIS THE MUSIC SECTION OF THE BLOG THIS WEEK!

SONG OF THE WEEK BROUGHT TO YOU BY KREPT & KONAN X WIZKID – G LOVE ! THIS TUNE IS A CERTIFIED BANGER!!

BAR OF THE WEEK

“She said my penthouse looks like I play for Arsenal. I told the concierge bell er in! Pretty girls wana beat wana pattern. And I didnt plan it but her weaves on a Saturn. This ain’t a G-Wagon but theres Gs in the wagon! When we catch you, we ain’t tweeting it happen!!!”

Do you know what bar this song is from? Who said it? Let me know in the comments below!

Durag Season🥶

Whats the whole point of durags? Are they a necessity or are they more of a fashion statement? We will never forget when David Beckham wore a durag to meet Prince Charles! Wrong place, wrong time but its still such a legendary moment in British history. This raised similar controversy when Love Islands Jack Fowler aka “Black Jack” wore a durag to win a competition on a YouTube channel.

There have been many iconic moments in history that have raised the durags profile over the years. #DuragHistoryWeek has been comically celebrated on Twitter to show how the use of durags has helped significantly improve an entertainer’s career over the years. If you think about it, back in the day, could you imagine Ja Rule without a durag?! I think not. This trend has not gone out of fashion just yet, with many modern UK & USA rappers donning it in their music videos and its everyday use from guys wearing it to the gym, shopping and just being out and about. Durags come in different colours and materials, with many companies specialising in the manufacture and sale of top quality durags. Shout out Shyne Durags; “The UK’s official silky durag dealer.” You can find them on (shynedurags.com).

Durags provide many benefits for mens hair. They can be used to maintain waves and longer hairstyles over night while we sleep. 360 waves are encouraged by the use of durags as it essentially trains your hair to lay flat on your head rather than growing outwards. The durag will hold the moisture in your hair at night and maintains the progress made to ensure 360 waves are attained. Another tip to ensure you keep your waves on swim is to apply your durag straight after a brush session to ensure it keeps your hair in the place the brushes movements were focussed on.

Twists, plaits and canerows are preserved for a longer period of time by the use of durags, as they ensure a hairstyles freshness and prevent hair becoming loose as we sleep during the night. If you are a sleeper that tends to toss and turn at night I would highly recommend the use of a durag when going to bed. If not, you are most likely to wake up the next morning looking peak! The use of the durag will ensure that stray hair does not come out and bend awkwardly.

Research has also shown that the use of durags can lead to the improvement of the texture of your hair. Dry or rough hair is a common problem people face due to our hair being exposed to pollution in the air which evaporates the moisture in our hair. After applying the necessary oils and creams to ensure your hair is being moisturized effiecently, wearing a durag will ripple the effects of this and would make your hair smooth and healthy.

Durags also help to keep your hairstyle in tact. If your hair has just been twisted, plaited, faded and you want to preserve its freshness; apply your durag straight after. If you are planning on going to a party or on a date with a sweet one (crème bruele) *Ambush voice*and there are possible chances your hairstyle may mess up for unpredicted reasons. Apply your durag and once you have reached your destination, surprise the venue with the wavey style under the durag and secure the bag!

I’m sure all you readers know how to do this, BUT if you do not know how to tie your durag efficiently and want to double check what it should look like then take a look at A$AP Ferg’s interview and tutorial with GQ on how to do this in the link below:
https://www.gq.com/story/how-to-tie-a-durag

If you have any questions on the use of durags, or any comments in regards to the information shared in this week’s blog post; leave a comment and like below. Until next time!

SONG OF THE WEEK: FREDO X POPCAAN X TORY LANEZ (STAYFLEEGETLIZZY) – 2 CUPS

BAR OF THE WEEK!!
My favourite part of the week – BAR OF THE WEEK! This weeks top tier bar is taken from Wretch – Insurance. This track is from Wretch 32’s new album “Upon Reflection” which was released on the 18th October 2019. The flow and bars in this verse are UNDEFEATED! The BAR OF THE WEEK IS:
“Bang bang bang at your land rover, i don’t know call that a gun range. Bang bang bang, you’re in theatre, I don’t know, call that gun play.”

DM me pics of you with your durag to get featured on my insta page.

Texture Flexer

“Hair texture? What even is that? Is it even important? Hair is hair and as long as I’ve got it and it isn’t falling out then I’m calm.”

This was literally my response a couple years ago to the thought of hair texture. It’s only when I tried different hairstyles and wondered why my hair weren’t looking like AJ Tracey’s plaits or Sammie’s canerows I quickly had to “do my googles.”

There are many different hair textures and the easiest thing to do when growing your hair or before trying to do styles is to identify YOUR hair texture. I’m going to go show the different hair types so you can identify what category your hair falls under .

Type 2 (WAVEY). This hair pattern is bendable and has an S pattern that lays closer to your head

Type – 2A has a very fine texture that is easy to straighten out.

Type – 2B has a flatter look at the base of your head, with S shaped waves starting at midlength of the hair

Type – 2C are thicker and coarse with the S shaped definition starting at the roots of your hair and is more defined than the other categories

Type 3 (CURLY). This hair pattern is generally naturally curly and ranges from loose to tight curls.

Type – 3A hair pattern are large loose curls

Type – 3B has more of a coarse and springy feel to it where curls are a bit tighter and more defined

Type – 3C curls are much tighter and are compact

Type 4 (COILY) hair strands form very tight, small curls right from the scalp

Type – 4A have dense and springy S patterened curls that are roughly the circumference of a crochet needle (if you crochet) if not I bet your mum or grandma does LOL!

Type – 4B hair strands are densely packed together and can easily bend in sharp angles like the letter Z (Mazzaleeen)

Type – 4C is very similar to the type 4B texture, but strands are even more tightly coiled and are more fragile. They often have a tightly packed zig zag pattern that is easy to spot. This hair type is prone to shrinkage and will always end up looking shorter at the end of day compared to when you just woke up in the morning

SONG OF THE WEEK: KANO FT KOJO FUNDS – PAN-FRIED IS A BANGAA!! YOU CAN FIND THIS IN MY “LET YOUR HAIR DOWN” PLAYLIST ON SPOTIFY! GO LISTEN NOW!

BAR OF THE WEEK

THE MOST ANTICIPATED BAR OF THE WEEK IS: “IF YOU CAN’T DO 10K FIRST WEEK THEN I DONT WANA HEAR NO CHAT ABOUT NUMBERS!” Taken off Stormzy’s new track titled “WILEY FLOW”. You know this bar is getting an instant wheel-up!

If you want your favourite bar to feature on next weeks blog leave a comment below or let me know via my insta handle: “@mr_nstz”

Let me know your hair type in the comments below and look out for next weeks post!